In
1987, a trio known as De La Soul formed from Long Island, NY roots and
changed the landscape of hip-hop as we knew it. Now, for over 20 years
they have rocked us with their De La songs full of inscrutable samplings,
whimsically irreverent lyrics, social commentary, light rhythm and laid
back rhymes. They have gained respect within and outside the hip hop
community with their contributions to rap, as well as jazz, funk, soul
and alternative genres. Not only are their musical innovations acclaimed
and respected worldwide, but they paved a path for many alternative
rap groups to come after them.
De La Soul formed while the trio – Kelvin Mercer (Posdnous, Plug
One, Plug Wonder Why, Mercenary), David Jude Jolicoeur (Trugoy the Dove,
Plug Two, Dave), and Vincent Mason (P.A. Pasemaster Mase,Plug Three,
Maseo) – attended high school in the late 1980’s. As a group
their stage names reflected the same whimsy they brought to their rhymes.
Through backward spelling of Mercer’s nickname as a high school
DJ “Sound-Sop” became Posdnous and Trugoy was derived from
Jolicoeur’s favorite food –yogurt. Mason noted in an early
interview that Pasemaster was the DJ and Mase wasn’t simply a
nickname, but an acronym for “Making A Soul Effort”.
The group soon caught the attention of producer Paul “Prince Paul”
Huston (of local rap group Stetsasonic) with a demo tape of the song
“Plug Tunin’”. He played the tape colleagues on New
York’s rap scene, and soon De La Soul signed with Tommy Boy.
3
Feet High and Rising
De La Soul and Prince Paul produced the group's debut album, a mock-game
show soundtrack titled 3 Feet High and Rising (released spring 1989).
The release was an undeniable smash hit and was quickly hailed as the
future of hip hop. The album sounded like nothing else in hip-hop and
presented a clear alternative to the hardcore rap that was dominating
hip hop at the time. 3 Feet High and Rising was a package of clever
rhymes laced with cleverly inventive eccentricities and quirks. Where
most of their contemporaries drew directly from old-school rap, funk,
or powerful barrage of groups like Public Enemy, De La Soul were gentler,
taking in not only funk and soul, but also pop, jazz, reggae, and psychedelia.
The album featured a collage of samples that were taken not from the
usual James Brown rhythm tracks but from TV shows and obscure recordings,
many from De La Soul's parents' collections. "Transmitting Live
from Mars" set a sample from a French lesson record atop a sample
from the 1968 Turtles hit "You Showed Me." The hit single
"Me Myself and I" which was set to a sample of Funkadelic's
1979 "(not just) Knee Deep" reached Number 34 on Pop charts
and reached Number 1 in R&B, further cementing the group's popularity.
The members of De La Soul were hailed by critics and audiences as ingenious
revolutionaries, but also uncomfortably labeled as a neo-hippie band
because the record proclaimed the dawning of "the D.A.I.S.Y. age"
(Da Inner Sound, Y'all). Lyrically, much of 3 Feet High and Rising praised
peace and harmony — a message that was fading from the rap scene.
However, the hippie label agitated the group, as they always envisioned
their career as a constantly changing style. Nevertheless, The Three
Feet High and Rising album reached number 24 on the pop charts, number
one on R&B, and went gold. At the end of the year, 3 Feet High and
Rising topped many best-of-the-year lists.
They quickly became prominent members of a loose alliance of New York-based
alternative rappers dubbed the Native Tongues Posse which also included
A Tribe Called Quest, Black Sheep, Queen Latifah, the Jungle Brothers,
and Monie Love. For a while, it looked as if De La Soul and the Native
Tongues posse would eclipse hardcore hip-hop in terms of popularity.
De
La Soul is Dead
De La Soul's second album, De La Soul Is Dead (1991) was an obvious
reaction to the perception that its debut, however innovative, was "soft."
It featured a wealth of material that criticized the new violently careless
direction of hip hop while still exuding the same clever humor featured
on the group’s debut album. The album cover features a broken
daisy flower pot symbolizing the death of the "D.A.I.S.Y. Age"
and the imagery that went along with it. The album spawned several singles
with more serious tones like "My Brother's a Basehead" commentary
on drug abuse, the dark tale of "Millie Pulled a Pistol on Santa"
about young girl who could no longer take the incestuous sexual abuse
from her father, and the lead single "Ring Ring Ring (Ha Ha Hey),"
a story about the varied people who used De La's recent fame to try
and launch their own careers. De La collaborated with the Black Sheep
on "Fanatic of the B Word," Q-Tip from A Tribe Called Quest
on "A Roller Skating Jam Named "Saturdays"", and
Prince Paul even makes an appearance on the mic in "Pass the Plugs"
with a verse of his own. The album also more prominently featured Vincent
Mason as a rapper, providing verses of his own on "Bitties in the
BK Lounge," "Afro Connections at a Hi-5," and "Ring
Ring Ring (Ha Ha Hey)."
De La Soul is Dead eventually became a cult classic and was recognized
as being underrated and underappreciated by an increasingly fickle public.
"Source" magazine listed the album as one of their top 100
Hip Hop albums of all time, stating that "its true genius is rarely
understood". There are several major differences between the CD
version of this album and the other formats, as the tracks "Johnny's
Dead AKA Vincent Mason," "My Brother's a Basehead," "Kicked
Out the House," and "Who Do U Worship?" are only available
on the CD. The limited edition double vinyl promotional copies of the
album distributed to the media before the official release did not feature
these.
Buhloone
Mindstate
De La Soul came back strong in late 1993, however, with Buhloone Mindstate
(Number 40 pop, Number Nine R&B), hailed as a return to the group's
quirky, groundbreaking form. While harder and funkier than either of
its predecessors, this album still didn't fall into the traps of gangsta
rap. The single "Breakadawn" broke the R&B Top 40.
1993's Buhloone Mindstate saw the group evolve a new sound and cemented
their position as mainstays of the alternative hip hop movement. There
were several moments on the album which proved the band had matured.
"I Be Blowin'" was a departure as the track was an instrumental
featuring saxophone playing by the legendary Maceo Parker. The introspective
"I Am I Be" showed De La at their most self referential to
date with subject matter about Pos' daughter, Ayana Monet, as well as
his grandmother. "Long Island Wildin'" was a collaboration
with Japanese hip-hop artists Kan Takagi (Major Force) and trio Scha
Dara Parr (SDP). The album's first single, "Breakadawn," used
a sample of Michael Jackson's "I Can't Help It" and Smokey
Robinson's "Quiet Storm". De La Soul collaborated for the
first time with Gang Starr's Guru on "Patti Dooke." Female
MC Shortie No Mas, a cousin of Posdnuos, was prominent on many tracks
on the album, showcased particularly "In The Woods." The album
ended with a fun old school Biz Markie collaboration called "Stone
Age." Missing from vocal duties is Mase, whose voice can only be
heard on "Area" in a break near the end of the track. Also
rarely featured is his scratching which was heard often on previous
albums, with only "In the Woods" showcasing his talent in
that area. Many publications, such as Rolling Stone, have listed this
album as one of the best hip-hop albums of all time.
Stakes
Is High
The summer of 1996 yielded a more conventional effort by De La Soul
with the release of the album Stakes Is High. The project generated
three singles — "The Bizness" (Number 53 R&B), "Stakes
Is High" (Number 70 R&B), and "Itsoweezee (Hot)"
(Number 60 R&B).This was the group’s first album not produced
with Prince Paul, with overall production credits given solely to the
trio. The album's second single, "Itsoweezee (HOT)," with
only Dave on vocals, did well due to its creative music video. The album
spawned a third single "4 More," featuring Zhane which peaked
at #52 in the UK. The album also served as a launching pad for the future
star rapper and actor Mos Def, who appeared on the track "Big Brother
Beat." The album featured collaborations with Common, Truth Enola,
and the Jazzyfatnastees.
Art
Official Intelligence
Years later, De La Soul announced that they would release a triple album
series entitled "Art Official Intelligence" (or AOI). The
first installment, Art Official Intelligence: Mosaic Thump, was released
in 2000. This album was greeted warmly by record buyers, debuting in
the Top Ten and reaching number 9 on the pop charts and number 3 for
R&B Guest artists include Chaka Khan, the Beastie Boys, Busta Rhymes,
and Redman.
The next year, the group followed up with a second installment of the
series, AOI: Bionix, but the third part has yet to surface. AOI: Bionix,
even featured a video hit with "Baby Phat," but Tommy Boy
and the trio decided to end their relationship soon after putting a
hold on the end of the series. Fans are still anxiously anticipation
the final installment of Art Official Intelligence.
The
Grind Date
In 2004, De La Soul released a new full album: The Grind Date on Sanctuary/BMG
Records (run by Beyoncé's father, Mathew Knowles). The album’s
lead single was "Shopping Bags (She Got from You)." Although
it was not the third AOI album fans had been expecting, the album was
released to some critical acclaim and was well-received by most fans.
The album features guests MF Doom, Ghostface Killah, Butta Verses and
Flavor Flav, with production from 9th Wonder, Jake One, Madlib and more.
Impossible: Mission
The following year, De La Soul returned with a self-released mixtape,
Impossible Mission: TV Series, Pt. 1, on which Posdnuos announced the
mission statement in a track called "Freedom Train:" "No
longer backed by record companies but back by popular demand."
Are
You In?
In 2006, De La Soul collaborated with Nike, to produce two versions
of the Nike Dunk under their skateboarding division, Nike SB. The sneakers
were an instant hit, and sold out at most retail stores that stocked
them
In 2009, De La Soul and Nike continued their relationship with the release
of "Are You In?": Nike+ Original Run, which was the group’s
first original material since The Impossible: Mission TV Series - Pt.
1. The album features Raheem DeVaughn as well as production from the
Chicago based duo Flosstradamus. The recording is a single-track recording
at 44 minutes, 17 seconds and was made available, exclusively, through
iTunes. It is part of a continuing series of releases through the “Nike+
Sport Music” section of the online store.
Group member Posdnuos said to ClashMusic.com of Are You In?, "It
had to feel like a De La album that wasn’t just a poster for Nike
– we wanted people to feel it was a great album on its own terms.
We always think things through and put quality into anything we do –
we never look to just take the cheque and run."
Other
Notable Career Moves
In 1993, De La Soul performed together with alternative rock band Teenage
Fanclub for the soundtrack of Judgment Night, on a track called "Fallin'".
In 1994, 500 copies of a promotional EP called Clear Lake Audiotorium
were released on clear vinyl and CD. The 6 track EP contained edited
versions of tracks off of Buhloone Mindstate but also featured the tracks
"Sh.Fe.MC's" (Shocking Female MC's) which was a collaboration
with A Tribe Called Quest, and "Stix & Stonz" which featured
old-school hip hop artists Grandmaster Caz, Tito of Fearless Four, Whipper
Whip, LA Sunshine and Superstar. The EP was widely bootlegged afterwards.
In 2000, the songs "Area" and "Keepin' the Faith"
were featured in the movie Boiler Room.
In 2002, the song "Oodles of O's" was featured on the soundtrack
for Tony Hawk Pro Skater 4.
In 2002, De La Soul was featured in the film Brown Sugar.
In 2005, De La Soul collaborated with Gorillaz on the hit single "Feel
Good Inc.", which won a Grammy for Best Pop Vocal Collaboration
after being nominated for a total of three Grammys. De La Soul also
appeared on the LA Symphony single "Universal" and Posdnuos
collaborated with the Portuguese MC Boss AC on a track called "Yo
(Não Brinques Com Esta Merda)" (which translates to "Don't
Play with This Shit").
In 2008, the group joined A Tribe Called Quest, Nas, The Pharcyde and
others on the annual Rock The Bells tour.
De La Soul were honorees at the 5th Annual VH1 Hip Hop Honors on October
6, 2008.
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